Privacy

Effective Date: August 18, 2025

黑暗爆料 (“we,” “our,” or “us”) is committed to protecting the privacy of all users who visit our website, mc.edu. This Privacy Policy outlines the types of information we collect, how we use it, and the circumstances under which it may be shared. This policy only applies to data collected through mc.edu and not other affiliated platforms or physical interactions.

1. Information We Collect

We collect both personal and technical information from users of our website, including:

Personal Information: Names, email addresses, phone numbers, mailing addresses, and other details voluntarily provided through form submissions (e.g., applications, information requests).
Technical and Usage Information: IP addresses collected via server logs, as well as browser, device, and interaction data collected through analytics tools.
Cookies and Tracking Technologies: Our site uses cookies and similar technologies to collect data such as pages visited, time spent on site, and click behavior. These tools also support marketing and advertising efforts.
Payment Information: Payments related to university services are processed securely through third-party vendors. We do not collect or store payment data on our website. Financial transactions, including recurring donations or application fees, are processed securely by third-party providers such as Stripe, Slate and Touchnet. These providers may store your payment information for recurring billing, in accordance with their own privacy and security practices

2. Use of Information

We use collected information for the following purposes:

To respond to inquiries and provide requested information
To facilitate services, including the admissions process
To personalize the user experience
To improve the functionality and performance of our website
To analyze trends and conduct institutional research
For marketing, advertising, and promotional purposes
To comply with legal obligations

3. Sharing of Information

We may share information with the following categories of third parties:

Service providers that support our website, marketing, communications, or payment processing
Advertising and marketing platforms to facilitate targeted outreach
Analytics providers to monitor website usage and improve performance
Legal authorities, as required by law
We do not sell personal information to third parties.

4. Third-Party Tools and Services

We use a range of third-party tools to improve our website, track performance, communicate with users, and deliver personalized experiences. These services may collect information such as IP address, browser type, pages visited, and engagement with forms or ads. Some may use cookies, pixels, or other technologies for these purposes.

Key third-party tools we use include:

Google Analytics and Google Tag Manager – for website analytics and performance tracking
Google Ads – for remarketing and advertising
Facebook Pixel – for advertising and conversion tracking
LinkedIn Insight Tag – for ad targeting and analytics
Microsoft Clarity – for user behavior analytics and session recording
Slate by Technolutions – for customer relationship management (CRM), forms, and application processing
Touchnet – for secure payment transactions
Meta Pixel – for Facebook and Instagram ad performance tracking
Vimeo Analytics – for tracking video engagement

These services may also use the information they collect to improve their platforms or for ad targeting on other websites.

5. Cookies and Tracking Technologies

We may use third-party services as listed above to support marketing, analytics, and site optimization efforts. These services may use cookies and similar technologies to track user behavior on our site and elsewhere online.

Users may opt out of non-essential tracking and marketing cookies through our cookie consent banner, which allows customization of preferences. We use Google’s Consent Mode to manage how tools like Google Analytics handle data based on user choices. If analytics cookies are accepted, data is processed for detailed insights; if declined, Google may still provide limited, aggregated insights using conversion modeling while respecting privacy settings.

Most browsers also allow users to manage or disable cookies. Note that some site features may not function properly if cookies are disabled.

6. Data Security

We take information security seriously. Our website uses SSL encryption to protect data in transit, and access to personal information is restricted to authorized personnel.

7. Information Access and Control

You have certain rights regarding the personal information we hold about you. These may include the right to access, correct, delete, restrict or object to our use of, or receive a portable copy in a usable electronic format of your personal information.

Limiting the Information You Share

Generally, when you access 黑暗爆料's website, you consent to the collection, use, and disclosure of that information as described in this policy. However, you have several options to limit what you share with us by taking the following steps:

Adjust your privacy preferences on our website
Block cookies in your browser
Use your browser’s private or incognito mode
Enable “Do Not Track” in your browser
Manage ad preferences with Google, Facebook, and LinkedIn
Choose not to submit forms, emails, or phone calls through the site

Limit the Information You Receive

Emails from 黑暗爆料 include an unsubscribe link. If you receive an email without one, please forward it to www@mc.edu with UNSUBSCRIBE in the subject line.

8. Data Retention

Information submitted via our website may be retained as necessary to fulfill the purposes outlined in this policy. Retention periods vary depending on the type of data and applicable legal or institutional requirements. Cookies set by third-party tools are retained according to each platform’s policies.

9. FERPA Compliance

As an institution of higher education, 黑暗爆料 complies with the Family Educational Rights and Privacy Act (FERPA). Student educational records and application data are managed in accordance with FERPA guidelines.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to remain informed by checking this page regularly for the latest changes.

11. Contact Us

If you have any questions or concerns about this privacy statement you can contact us by sending an email to www@mc.edu with the subject line Privacy Policy Questions.