ºÚ°µ±¬ÁÏ

Clear, Intentional Messaging Makes All the Difference in How Others See MC.

ºÚ°µ±¬ÁÏ comprises multiple schools and departments across two campuses. Each of these schools and departments has an excellent reputation in its own right. However, the ºÚ°µ±¬ÁÏ brand as a whole is greater than the sum of its parts.

Though it is tempting for a school or department at ºÚ°µ±¬ÁÏ to create their own brand and/or logo for their web pages, this action can have unintended effects such as diluting the central brand and brand message and, at worst, creating confusion among the diverse audiences that ºÚ°µ±¬ÁÏ serves. Strengthening our brand requires that all components of the ºÚ°µ±¬ÁÏ brand are consistent across all university communications. No matter how we communicate, we all can contribute to strengthening and unifying the brand by following the logo, color and typeface standards in this guide.

Use the tools below to help you tell the MC story effectively and download the resources you need for your projects. If you have any questions, the MC Marketing Team is here to help.

MC’s brand identity is more than just a logo. It’s everything we communicate about ourselves. Our brand is made up of our past success and our future goals. It’s our character. In short, it’s what makes us, us. 

Positioning

A brand’s essence is the heart of why the brand exists and serves as the underpinning for everything the brand says and does.

MC’s Personality

MC's communications should reflect who we are and how we want to be seen and understood in the community around us.

Every picture tells a story. So do logos, color and typography. Use these guidelines and assets to tell the right story and help others get the right picture of ºÚ°µ±¬ÁÏ.

Logos

Our logo serves a basic, yet complex, purpose — to remind the public that this is MC talking. It is born out of nearly 200 years of rich history and designed to carry those same values brightly into the future.

Colors

Drawn from our long and rich history, MC’s deep blue and gold paint the picture of strength, security, and achievement that we want the world to know about.

Typography

Typography plays a major role in our brand identity — it’s a powerful tool that helps shape our personality.

Email

Email is another point of contact with MC's brand, and should reflect our brand standards accordingly.

Digital Graphics & Templates

MC's brand extends into countless other areas of communication. Get the templates and tools you need to create fresh, consistent designs.

What is there to say about ºÚ°µ±¬ÁÏ? A lot, actually…and using the right words matters. These guidelines will ensure that our message is focused and consistent with our values.

Voice and Tone

Our voice and tone is the unified reflection of our personality which assures everyone, from first time visitors to returning alum, that they are dealing with the same organization that they love.

Editorial Style Guide

This Editorial Style Guide is a quick reference tool that provides consistent and appropriate style for print and electronic materials.